Lean Consortium Pivots Through the Pandemic, Opens to New Members

The Lean Consortium announced this week that its doors are open to new members for the coming year. 

The organization has pivoted through significant logistical challenges over the past two years. In addition to process improvement, today’s Consortium develops Lean leaders and backs top executives with fellowship and support.

“Our members helped drive changes that gave them value through a unique time in history,” said Elizabeth Peters, Consortium Facilitator. “Today’s Consortium addresses labor and leadership challenges that business executives face every day.”

The Lean Consortium is a community that works together to learn Lean principles and methods, then apply them to each other’s businesses. Each member company engages three people who go through Lean Leadership training, then serve on improvement events—called “kaizen”—at different sites throughout the year.

Kaizen Events Reduce Waste in Processes

These kaizen events (highly focused, rapid improvement activities) involve direct, hands-on changes at the hosting company with a professional facilitator. The team makes rapid changes to immediately reduce waste and create standard work for a process.

One recent example is in the potting and laydown operation at Robinson Nursery of McMinnville, Oregon. The Peters Company worked with Robinson leaders to prepare for the event. Teams members from multiple companies then came in, examined the process and made changes over three days. New standard work resulted in a 52 percent productivity improvement. The crew size reduced from 20 to 15 while overall output increased 26 percent. Crew members engaged with the event team in creating the new standard work.

“We’re amazed at how many new ideas consortium members bring that we just never thought of before,” said Rock Kelly, Robinson Nursery Container Farm Manager. “We just don’t get that kind of opportunity in our day-to-day workplace.”

Leader Development a Key Aspect of Consortium

Today’s consortium is more than just classes and events. It involves a complete Lean Leader course for three people per company, live coaching, 24/7 online resources, and bi-weekly discussions with C-suite executives from member companies. Members leverage the program to develop critical thinking and leadership capabilities of key staff. 

“The program exposes us to the business side of our industry and allows us to glean so much in a short period of time” said Kelly. “We’re now thinking outside the box with all the years of experience the consortium brings together.”

Five companies currently participate with the Lean Consortium: Bailey Nurseries, Eshraghi Nursery, JLPN Liners, Peoria Gardens, and Robinson Nursery. 

The Consortium is managed by Rick and Elizabeth Peters, professional Lean practitioners who have worked with nurseries and agriculture companies since 2007. 

“The Peters are great to work with and have become mentors to our Robinson team,” said Kelly. “They bring a level of professional expertise to the process that doesn’t exist anywhere else in our industry.”

The 2022 Lean Consortium program year begins in January. For more information, visit www.petersco.net/consortium or contact Elizabeth Peters, 503-250-2235 or epeters@petersco.net.

Lean but Clean

Published in Digger magazine, May 2021

Early last spring we sat in the office of an Oregon nursery client. As Lean consultants for this company, we were there as the owner faced a crisis. He worked through scenarios and pondered how to survive a possible massive interruption to their greenhouse business.

We had just flown in from a client in Ohio, where restaurants had been shuttered and the airport was like a ghost town. No one knew what would happen next.

Uncertainty was a common theme throughout 2020. Wholesale growers didn’t know if their customers would be deemed “essential” — or if they would be forced to close their own doors to protect employees and risk total crop loss.

For nurseries who have begun to adopt Lean principles — also known as the Toyota Production System (TPS) — uncertainty is something to become comfortable with.

Lean’s approach is “learn-as-you-go.” Team members are trained to solve problems daily. Then, when a real crisis hits, habits of responding and learning from those responses are already in place to help deal with big problems.

Ben Verhoeven, president and owner of greenhouse grower Peoria Gardens in Albany, Oregon, said Lean has helped the nursery adapt.

“The Toyota Production System has given us a way to look past all of the difficulties and limitations of the pandemic,” he said. “It is really forward-thinking; it’s about the future, not the past. That is healthy for our company and the mental health of our team.”

Plug and seedling grower JLPN Inc., based in Salem,  Oregon, started reducing their exposure risk with Lean well ahead of the pandemic.

“By deploying Lean five years ago, we focused on doing more work with less resources, and making it easier to complete a process,” said John Lewis, president and owner. “We were already doing many things in smaller teams than we did historically. Processes such as container grading and seedling grading are completed with teams of 5–9 people versus 8–12. The smaller teams decreased cross-exposure and improved the safety of our employees.

“When the restrictions of COVID-19 came into play, our practices already in place allowed us to essentially operate business as usual, which was a massive win.”

Lean, the pandemic and waste

Lean is described as “the relentless pursuit of the elimination of waste.” Waste is defined as any activity that does not add value in the eyes of the paying customer. There are seven identified forms of waste:

  • Transportation of product, information, or raw materials
  • Inventory of product, information, or raw materials
  • Motion, or movement of people
  • Waiting of people, product, information, or raw materials
  • Overproduction – producing more than the customer needs
  • Overprocessing – doing more than is needed
  • Defects – rework or scrap

The pandemic forced nurseries to change their processes, often to proect the health and safety of workers by preventing the transmission of the pathogen. This has resulted in both increased waste, and reduced waste, in nurseries.

“Clearly, we have increased motion and overprocessing with all of the extra cleaning we are doing this year,” said Shane Brockshus, the chief operations officer for Bailey Nurseries, the Minnesota-based breeder and grower that also has farms in Oregon and Washington.

“We have limited people in certain areas and on certain jobs — examples being our container shipping dock and a sticking line in propagation — to allow for distancing. This has meant either moving people around more to do the work, or just slowing down a process. We are sending extra vehicles out to the fields to limit passengers. We have people spending a lot of time managing masks, putting up barriers, creating hoop houses for distanced lunch spaces, etc. These are all important safety measures that we take seriously for the health of our employees, but they are also new burdens to the business and our managers that we did not have before COVID-19.”

Peoria Gardens “saw increased motion and transportation, as we had to stretch out some of our processes — transplanting and propagation in particular,” Verhoeven said. “We’re batching more in our shipping, which leads to more inventory and product waiting. Shipping loads were not level, with some very busy days and some very slow days. We also saw a few defects due to pushing production as fast as we could. We had to order excess inventory of tags, in order to respond to the higher demand and the long lead time required.”

Change presents opportunity

Most Lean nurseries view the pandemic as an incredible moment in history.

“We saw the pandemic as an opportunity to think broadly about larger wastes and how we could eliminate them,” said Verhoeven. “Some changes made during the pandemic are ones we want to keep, and some we want to stop. We pictured our business as a house, and we’re moving to a new place. What do we want to unpack – and not unpack when all this is over?”

“[Bailey Nursery’s Production Manager] Scott Cowan has worked hard at timely cleanliness of our container farm,” Brockshus said. “This, combined with the improved ship-through of the farm, has things more orderly and organized, which results in decreased waste in most all our processes.”

Green industry trade associations across the country were effective voices for keeping the industry running in 2020. Because of that, most nurseries experienced higher sales volume this year, as consumers sheltered at home and played in their gardens. This kept nursery inventories low, which Lean leaders recognize as significant waste reduction.

“Something to celebrate has been reduced inventory to take care of every day,” Brockshus said. “We have been blessed with higher sell-through of container and greenhouse inventory. This gets product off the ground and at the right time, which directly reduces defects.”

But the constantly depleted inventories kept growers on their toes, as they were forced to adapt and keep product available and moving.

“We’re working harder to put the voice of the customer into our production planning,” Verhoeven said. “Our old way would have been to forecast 6–8 months in advance of the shipping season and ride with that through the year. This year, during the heavy season, we were re-visiting the plan as often as three times per week because customer demand far outstripped our forecasting. While that might have been over-processing at the time, we’re building more flexibility into the production plan to respond to customer demand.”

Adapting to change

Change is at the heart of Lean. Many refer to it as “continuous improvement.” The companies that master this improvement will gain a competitive advantage.

Like our nursery clients, we have had to change as consultants. We have moved our training classes to online delivery, and we’re finding new ways to deliver value to Oregon Lean Consortium members, even as they can’t be together in the same room, face to face.

One way the group has adapted is developing ongoing private discussions with top executives at the member companies. Leaders discuss their challenges and how they overcame them.

A recent topic was leadership development opportunities that have arisen since the pandemic. As employees need to self-quarantine, either from known exposure to COVID-19 or showing cold/flu symptoms, nurseries have stepped up their cross-training of staff so work can continue.

“This experience has highlighted the importance of multi-skilled employees,” said Verhoeven. “We take safety very seriously at Peoria, so you can’t come to work with even the sniffles. This means we have more people on sick leave, or coming in and out of quarantine. We currently have one person on a travel-based quarantine. We deal with all the absence by training up as many people as possible. Our goal is that three people are able to do every job, and one person is able to do three jobs.”

Nurseries deploying TPS use the cross-training matrix as a visual control for advancing critical skills needed in different areas of the business. This matrix shows the skills mastery level of each person in a visual format for all to see.

Improvement events look different

An important Lean practice is running regular improvement workshops, called “kaizen events.” These are rapid, highly focused change activities by selected individuals from inside and outside a process. The team makes dramatic improvements to productivity, safety, quality, or lead time in that area of the business.

Kaizen events have been a challenge this year, with six-foot physical distancing, sanitizing requirements and occupancy limits.

Traditionally, Oregon Lean Consortium members work together to run kaizen events in each others’ businesses. This year, all consortium activities are moved online and members have opted not to visit other companies. We’re still facilitating kaizen events, following strict safety guidelines. However, member companies are not able to enjoy the benefit of sharing the experience.

Some nurseries are developing their business strategy using policy deployment.

“This year JLPN decided to focus less on specific process-flow kaizen events and to launch policy deployment,” said Lewis.

“Having a Lean mindset is making the challenge of introducing policy deployment much easier,” said Lewis. “Now we can focus on a macro-win scenario for JLPN that will be made easier by our previous Lean activities.”

Policy deployment is a strategic decision-making tool that unifies and aligns resources on the critical initiatives needed to accomplish business objectives. It unifies and aligns people and establishes clearly measurable targets and accountability.

“It is the difference between the owner having a bunch of ideas that wouldn’t have fully come to fruition, and the team coming up with their own greater improvements, then committing to making them happen,” Verhoeven said. “Policy deployment really helped us in 2020 to prepare for the pandemic. We introduced new services like pre-pricing. It helped us pick and load our deliveries to make them easier for customers to receive. These are all things that wouldn’t have happened this year without a robust policy deployment in place.”

Uncertainty will always be with us

We are so impressed with the resiliency and optimism of Oregon nurseries deploying Lean. These leaders challenge us out of the status quo — and that’s the same challenge the pandemic has offered us, as well. It’s given us the chance to envision the improved condition of our industry, and discover new ways to provide more value to our customers.

“In spite of everything that has happened, we have made some big, exciting improvements,” Verhoeven said. “I’m so proud of our team. I’m impressed that we can still make changes when so much is in flux. We’re working hard toward a better future rather than gnashing our teeth about an uncomfortable present.”

Elizabeth Peters is vice president of The Peters Company, a lean consultancy. She has challenged leaders and facilitated hundreds of improvement events in various types of businesses and industries since 2009.  She can be reached at 503-250-2235, epeters@petersco.net, or www.petersco.net

CASE STUDY: JLPN’s Lean Journey

Spend some time at JLPN, Inc. with owner John Lewis and members of his team discussing the Lean transformation of this third-generation tree seedling and liner grower.

Lean Foundations Online Now In Spanish

Rick and Elizabeth Peters today announced that their online Lean Foundations course is now available in Spanish. The Bases de Lean course is live and available in the company’s Online Learning Center, learn.petersco.net.

Bases de Lean has the same content, examples, and simulations as the English version of the course. It includes the popular “Penny Pot” simulation, and how one-piece flow was achieved by Robinson Nursery—the first nursery business to achieve it in the Pacific Northwest.

Each section is delivered in short videos, on-demand and with assignments. Students will also receive a certificate upon completion.

Voiceovers are performed by Yazmin Funez and Gabriel Lopez, professional trainers with Lean experience who worked effectively to fully portray the intent of every phrase.

“We’re humbled and grateful for so many clients and community members who helped to achieve this milestone,” said the Peters in an announcement today.

Students learn from Bases de Lean critical concepts that have helped organizations across the globe develop their workforce and dramatically improve their bottom line.

For businesses with groups of ten or more, corporate pricing and group management are available.

For more information about Bases de Lean and all of The Peters Company’s online Lean training, visit http://learn.petersco.net.

Bailey Nurseries – 5S Team Report-out

A group of West Coast leaders with Bailey Nurseries formed a learning group that took our Lean Foundations Online course together and applied 5S principles to areas of their multiple sites. One team prepared this engaging video and presented it to the group as their report-out. We really enjoyed it and hope you do, too!

Lean Foundations Training Now Available On-Demand

The Peters Company today announced the first on-demand release of their most popular training for industry professionals, “Lean Foundations.” The course is available in a new learning management system at https://learn.petersco.net.

The course was reviewed by more than a dozen volunteers from a range of industries—including several leaders with the Oregon Lean Consortium. 

“We could not have reached this milestone without the exceptional feedback and support from our reviewers,” said instructor Rick Peters. “We’re humbled and grateful for them. Their insights elevated the course to benefit future subscribers.”

Online Course Delivers Critical Knowledge to Reduce Waste and Improve Productivity 

View the course description

Subscribers to Lean Foundations will walk away from this fun, interactive course armed with the critical principles of Lean—also known as the Toyota Production System. The course unveils concepts that have helped organizations across the globe develop their workforce and dramatically improve their bottom line.  

“When our team took the Lean Foundations course and began to employ what we had learned, we began creating a uniting culture that had a positive long-term effect…on not only our people, but the quality of our products,” said JLPN owner John Lewis.

On-Demand Skills to Overcome Challenges 

Online learning with The Peters Company imparts the knowledge and tools businesses need to reduce waste and increase profitability. 

“Most businesses face enormous challenges today,” said Peters. “Rising costs, low availability of labor, increasing taxes and regulatory challenges, and now significant hurdles with the pandemic. They’re just trying to run their business. This online training offers crucial knowledge to address these challenges.” 

Lean Foundationswill prove to be a great introduction of Lean principles to a broader audience,” said Jerrin Victor, TerViva Vice President. “I would highly recommend this as an introductory course.”

The course is available to individual subscribers at https://learn.petersco.net. More courses and workshops will be added this month—including the Spanish Language version of Lean Foundations. Corporate subscriptions will be launched soon for organizations with ongoing training needs throughout the year.

For more information, visit www.petersco.net or contact Elizabeth Peters at epeters@petersco.net.

Northwest Firm Launches Online Lean Training

Live, Online Classroom Lean Training for Teams Now Available

The Peters Company launched a new live, online classroom training program for organizations seeking to build their Lean capabilities.

The first recipient of this new delivery method is TerViva, a cutting-edge agriculture technology company that grows Pongamia trees, the world’s most scalable, cost-effective and environmentally friendly source of vegetable oil and plant protein.

“Streamlining communication, mapping and optimizing existing and new processes, elimination of waste and improving efficiencies has become even more critical and urgent during this time of pandemic,” said Jerrin Victor, Vice President.

“Having worked with the Peters Company before and seeing great results, it made sense to connect with them as our training partner,” said Victor. “TerViva being a multinational company stands to benefit greatly from the application of Lean principles.”

Live, online training connects team members from multiple locations with award-winning instructors in real-time

Unlike webinars–which limit participants to chat–the live classroom allows interaction and dialogue with instructors and among team members. Each week participants are given “learn-then-do” assignments, with report-outs of what they learned to assure follow up and immediate application.

“We have had a lot of requests to transform our in-person training to an online delivery method,” said Rick Peters, President of the Peters Company. “The pandemic put development into overdrive.”

“We could not think of a better partner than TerViva for our inaugural course. We were honored they asked us to provide a custom program for leaders of their grower division in Florida.”

What is Lean?

Lean is a way of identifying, reducing and eliminating waste in business processes.

Companies applying Lean can typically improve productivity for a given process by 40–80 percent or more. They do this by viewing processes from the customer’s perspective, and eliminating waste wherever possible.

The Peters Company are using the live online method for remaining coursework with the Oregon Lean Consortium. They are also developing on-demand training so individuals can gain these powerful skills at their own pace and location.

Visit www.petersco.net or contact Elizabeth Peters, epeters@petersco.net, for more information or to schedule training for your organization.


CONTACT: Elizabeth Peters | 503-250-2235 | epeters@petersco.net

The Peters Company Highlighted in Oregon Business Magazine

Rick and Elizabeth Peters were sourced in “The Change Makers,” a story by Amy Milshtein of Oregon Business magazine.

The piece looks at Oregon consulting firms, what works in the sector, and some of the characteristics that make consultancy effective.

“Sometimes we get called in because there’s a broken process,” says Rick, “but there’s also broken people, because it’s the people who make the process happen.”

Elizabeth notes the importance of getting everyone’s buy-in. “With the Toyota Production System, all employees have an equal voice. That can be a culture shift, and we spend a lot of time getting people on board.”

Read the full story online here.

Oregon Lean Consortium Open To New Members

After another successful program year, the Oregon Lean Consortium is now open to new members for 2020.

The Oregon Lean Consortium is a tight-knit group of companies that learn Lean principles and methods, then apply them in each other’s businesses. Each company engages three people who are trained and serve on improvement events—called “kaizen”—at different sites throughout the year.

These kaizen events involve direct, hands-on changes at the hosting company with a professional facilitator. The team makes rapid changes to immediately reduce waste and help create standard work for a process.

Members reported significant improvements when they met for report-outs at the completion of the 2019 program year. Some examples:

  • Created standard work for bareroot tree grading & processing at Robinson Nursery of McMinnville that reduced process time by 62% and improved productivity by 29%.
  • Developed a new way of packing orders at JLPN Liners of Salem that improved ergonomics and cut the time it takes to pack a crate by 40%.
  • Reduced clutter, created standard work and developed visual controls to reduce wasted steps and inventory build-up in the receiving process at Farmington Gardens of Hillsboro.
  • Cut lead time for sticking cuttings from 1,155 minutes to 6 minutes at Peoria Gardens of Albany, increasing productivity 86% on the process.

“This program not only helps build teams; it builds leaders,” said Jonathan Villaseñor of Robinson Nursery. “This consortium is the summit when it comes to realizing potential and playing to individual strengths.”

Consortium Expands in 2020

New this year is an Associate Member category, created for companies who don’t want to host an improvement event, but wish to learn and participate with events. This type of membership gives exposure to the improvement process, and provides value through developing business relationships.

A new Ag Industry Executive Forum will also be launched this year. Company leaders will meet to discuss their challenges and how they overcame them. This quarterly in-person gathering is for C-suite only (owner, GM, president/CEO, EVP). Registration is based on individual participation.

Training will begin in February. For more information about the Oregon Lean Consortium and the process of applying to join, contact Elizabeth Peters, epeters@petersco.net or 503-250-2235.

‘Lean’ nurseries boost productivity

Photo By MATEUSZ PERKOWSKI Capital Press – Published Jan 10, 2020

Mateusz Perkowski of the Capital Press newspaper recently highlighted ways nurseries have effectively applied Lean principles in the past year.

The story quoted three businesses who have deployed Lean principles to identify and reduce waste in processes: Peoria Gardens of Albany, Weyerhaeuser Turner Regeneration, and JLPN of Salem. Here’s an excerpt:

“In retrospect, the inefficiencies at Peoria Gardens near Corvallis, Ore., were hiding in plain sight.

Though the problems now seem glaring, the nursery’s managers and workers never noticed simply because that’s how things had always been done, said Ben Verhoeven, the company’s president.

The company’s eyes were opened to these issues last year while participating in the Oregon Lean Consortium, which helps nurseries and other businesses adopt the waste-cutting principles of “lean” production.

By “co-locating” all the necessary equipment in one place and clarifying each worker’s role in “sticking” cuttings into containers, Peoria Gardens developed a continuous flow of filling the plug trays with new plants. Trays were made available as needed, reducing the wait time and unnecessary inventory.

With these simple changes, the nursery was able to cut its “sticking” crew from 20 to 11 people, a labor reduction of 45%. Meanwhile, the amount of time required to plant each cutting decreased from about 8 seconds to 4.5 seconds per plug tray cell.”

Read the full story online here.